Protein Powder Market USD 36.6 Billion by 2032: Rapid Growth Driven by Escalating Demand from Fitness Enthusiasts, Athletes

Protein powder market size crossed USD 22.3 billion in 2022 and is expected to rise at a CAGR of more than 7.3% between 2022 and 2032. The protein powder market will lead the worldwide protein supplements market in 2022, accounting for more than 63% of total sales. The market for protein powder in the United States is predicted to develop rapidly, reaching a market value of USD 9.7 billion by 2032.

Protein powder products are widely marketed as commodities that help athletes and other physically active consumers grow muscle and improve performance, resulting in a boom in global sales.

Athletes have increased physiological protein requirements in multi-stress environments, such as goal-directed, frequent, intense, and/or extended exercise routines, to maintain enough protein synthesis and energy generation, as well as adequate immunological function and gut integrity.

The Protein Powder Market is witnessing robust growth as fitness enthusiasts, athletes, and health-conscious consumers increasingly embrace protein supplementation. Growing awareness of the importance of protein for muscle building, weight management, and overall health drives market expansion. Additionally, the popularity of plant-based and organic protein powders further contributes to the market’s growth.

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Protein requirements rise in tandem with the intensity and duration of athletic performance, leading to an increase in protein consumption in meals before and after the performance, as well as at regular intervals throughout the day, to ensure an adequate supply of essential or indispensable amino acids.

Protein powder is widely used by normal gym visitors as well. It is frequently taken in addition to other protein-rich foods, with no professional nutrition advice.

Protein powders have been shown to improve the adaptation response to resistance training in resistance-trained subjects under the age of 49, and various indicators of high protein intake have been linked to improved muscle function in young adults, boosting the protein powder industry.

Key Takeaways from the Protein Powder Market Study:

Who is winning?

Key players operating in the global Protein Powder market are focusing on reaching a large consumer base by implementing various strategies such as product innovations, marketing & promotional activity, strengthening distribution channels, and adopting sustainable production.

Some of the leading companies offering protein powder are Omega Protein, Amway, Abbott Laboratories, Glanbia Group, Herbalife International of America Inc., Vitaco Health, ABH Pharma Inc., GlaxoSmithKline, Makers Nutrition, Living Inc., and others.

Get Valuable Insights into Protein Powder Market

FMI, in its new offering, provides an unbiased analysis of protein powder presenting historical demand data (2017-2022) and forecast statistics for the period from (2022-2032).

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Protein Powder Market by Category

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